Ingram Blog

Using Social Media to Increase Sales

You’re aware the internet is full of algorithms, especially sites like Goodreads, Facebook and Twitter. But do you know exactly what social media algorithms are looking for? Do you know all the tactics to position your titles for success on social media? Publishers and book marketers need to know where algorithms are looking and what tactics you can use to most effectively grow your brand and reach the right audience. 


Tips to Optimize Your Book Descriptions

By: Jake Handy (@jakehandy) and Margaret Harrison (@NerdInNashville)
(Excerpt from Metadata Essentials)
Your long and short book descriptions should be an accurate, compelling, and comprehensive guide to the inside of the book.
 
In this blog, we’ll provide best practices designed to optimize your descriptive copy, both for machines (e.g. Amazon, Google and other search engines) and humans (potential readers considering the book) in general search and at retail stores. 


Tips for Selling to Indie Bookstores

Selling online is essential for publishers. However, wouldn't it also be great to sell tons of books to direct customers, inside real bookstores? 


Online Book Discovery Tips

By: Jake Handy (@jakehandy) and Margaret Harrison (@NerdInNashville)   


Expanding Your Reach

In our most recent post in this series, Develop Your Book Audience, we designed a guide to get you past the apprehension of  “My audience is all over the place” to a place of audience understanding and subsequent development that will help you build meaningful author, title, series, character, and publisher brands. A refined audience will generate engagement and direct relationships with readers and influencers, helping you build a strong brand recognition and ongoing consumer relationships. 


How to Develop Your Book Audience

In our last post in this series, How to Build a Strong Book Marketing Foundation, we outlined a strategic approach to digital book marketing that begins with some core foundational elements – book metadata, author profiles, and publisher websites – to ensure you have all of the right groundwork in place for successful book marketing campaigns. Now you’re ready to start engaging with readers, building deeper relationships, and growing your online platform. 


Book Marketing in the Era of Algorithms

There’s an online audience for every book. That’s a nice thought, right? If only connecting those booklovers with your content, the content they want and may not yet be aware of, was as simple as knowing they exist.