Ingram Blog

Classics to Graphics

By Ann Cox, MLS, Collection Development Librarian, and Debbie Davenport, MLS, Collection Development Librarian 

I Love My Hair! (Hair Diversity in Picture Books)

By Wendy Rancier, MLS, Collection Development Librarian
Creating diverse and inclusive collections is a goal of every public librarian. Recently, many library professionals have viewed or attended informational sessions or seminars to help make our content more representative of the communities we serve. A recent study by The Cooperative Children’s Book Center of the University of Wisconsin-Madison’s School of Education exposes a thought-provoking and discouraging statistic in the publishing world: Even after years of work in the areas of diversity and inclusiveness, just 10% of Children’s titles published in 2018 featured characters who were African or African American, 7% Asian Pacific, 5% Latinx, and only 1% Native American. Most characters in children’s literature are white/Caucasian (50%) and nonhuman/animals (27%).  Although there is still much work to do, demand for titles with diverse casts is on the rise. 

Successful Publishers’ Hat Trick

By Eric Johnson, Advanced Publishing LLC 
As a publisher, of all the different hats you wear, which is the most important? Sometimes the answer is dictated by circumstances. Any given day may bring technical, logistical, personnel, or client-relation challenges that demand your attention. In these situations, the most important one is the Problem Solver hat. Regardless the size of your publishing operation, this hat—aka the Buck Stops Here hat—will always have your name on it. It reveals your ability to identify what needs immediate attention, prioritize actions to deal with problems, and handle multiple challenges simultaneously. 

Don’t let Life Sidetrack Literacy

By: Briá Woods 
School supplies are at the cash wraps, vacationing is winding down, and weekday routines are slowly repositioning. While summer is still here, schools will be back in session soon and summer Fridays at work are ending. After their regular life of extracurricular activities, late-night meetings, and binge-watching of Netflix, how do we keep literacy at the forefront?   

For the Love of Country Music

By Beth Reinker, MSLS, Manager, Collection Development Adult Materials
This September, filmmaker Ken Burns will bring audiences Country Music, a new eight-part documentary series airing on PBS. Here at Ingram, country music is especially near and dear to our hearts because our headquarters offices are in La Vergne, Tennessee, just outside of Nashville. 

Marketing Insights Series: Expanding Your Reach

In our most recent post in this series, Develop Your Book Audience, we designed a guide to get you past the apprehension of  “My audience is all over the place” to a place of audience understanding and subsequent development that will help you build meaningful author, title, series, character, and publisher brands. A refined audience will generate engagement and direct relationships with readers and influencers, helping you build a strong brand recognition and ongoing consumer relationships.